What Is OTT Advertising? Basically, Over-the-top (OTT) refers to delivering digital content to a smart TV, android phones, or similar device. OTT application helps you to stream video content to which device you love to see. Viewers can watch all of the video… [Read More]
The digital era is moving towards the next level with the immense amount of technological advancement and therefore this can be the best time to step up into advance reporting features. Programmatic advertising has evolved at a rapid pace but… [Read More]
The advancement in technology and evolution of Adtech industries has led to the introduction of programmatic advertising in Adtech and Martech. Programmatic advertising is an ideal method to automatically buy and optimize digital campaigns, rather than buying directly from publishers.… [Read More]
Programmatic is a very common term being thrown around in the world of AdTech and MarTech a lot these days. With context to the industry, this means the same thing as its literal definition; where all the processes are automated… [Read More]
An appropriate ad server is the one which is a core of impactful cross-channel advertising. When you know about the ad server, it would be quite easier to make the choice of one for your business. Have your eye on… [Read More]
In this high-paced and interlinked world, where conventional methods of doing things are being questioned, Blockchain is a technological innovation that is redefining the way transactions are made. Important features of Blockchain: Blockchain concept was developed along with Bitcoin and… [Read More]
An ad exchange is an online platform where publishers and advertisers meet to sell and buy ad inventories, mostly through live auction system. An advertiser can buy mobile, display and video ad space from the advertising exchange. In order to… [Read More]
There’s a lot of talk going on these days about IoT (Internet of Things) and its effect on our day-to-day lives from the way we do our shopping and how we travel to how people run their businesses. But what… [Read More]
CRM (Customer Relationship Management) software has a lot to offer on its own. It can handle and track client communications, manage customer service experiences, and reorganize the distribution of data over all sectors. However, CRM software has certain restriction as… [Read More]
1. Adtech The term ‘adtech’ refers to Advertisement Technology, which involves all means of digital advertising methods including digital banners, search ads, etc. It also involves the back-end systems such as analytics, ad servers, marketing platforms, etc which helps target… [Read More]