1. Adtech The term ‘adtech’ refers to Advertisement Technology, which involves all means of digital advertising methods including digital banners, search ads, etc. It also involves the back-end systems such as analytics, ad servers, marketing platforms, etc which helps target… [Read More]
IAB is an organization that helps define audience measurement standards for advertising. We are an active member of the IAB and are compliant with those standards. dJAX Adserver products strictly adhere to the Interactive Advertising Bureau standards and guidelines. IAB guidelines… [Read More]
Banner Ads: Banner ads are a short textual or graphical representation to promote a service or a product. Banner ad is an object on the webpage. It provides a hyperlink to the advertiser’s website, Banner ad allows the users… [Read More]
In recent decades these words have had a pivotal role to play in contributing to the world of Ad serving. Off-late there have been breakthrough solutions in the Ad serving technologies. But anyone who say they are into Ad serving… [Read More]
Data can be classified into first party, second party and third party data. Out of which first party data is readily available as user key in their details in a site either in the login page or the site. Data… [Read More]
Everyone has been buzzing about how blockchain is the next big thing since the rise of internet itself. It has paved way into most daily tech and continues to tread in unchartered paths. With a number of attributes that make… [Read More]