Shopify API Integration
dJAX provides expert integration using Shopify API, SDKs and Notification frameworks. a general challenge that is faced by eCommerce websites is that when the site grows beyond capabilities of the default Shopify features it becomes increasingly difficult to handle operations. Once the store attains that particular level of it will become a mandatory requirement to to integrate with different applications that provide the required services. Like shipping providers, SMS gateways, products, customers and other systems. Integration with the required functionalities without any hassle for consistent growth in the e-commerce operation. Shopify’s API implements JSON to manipulate each API resource in isolation, providing a RESTful interface, and dJAX implements API to integrate a third-party application with the web shop. The Shopify App Store is great if a reliable application can be found that does exactly what is required, however, if the users have a different requirement or want to do something slightly different there is a need to need to develop a custom app and dJAX are the experts in developing it for meeting business requirements.
Why choose eCommerce Store API Integration by dJAX
Being a managed eCommerce platform with numerous APIs, the integration can improve the efficiency of operation related to the store growth and performance. The development cost and time would have been a lot more than what is now for stores on the platform. API integration saves a great time and development cost for ecommerce stores.
In the case of incorporating data manually and for building functions from scratch, there is an increased probability of coding errors that may take a lot of effort and time to check and address. This is where API integration helps in delivering better shopping experience by allowing access to data and features.
Effective API integration with the required features helps eCommerce stores to get access to the leading analytics engines and intelligent services based on latest technologies like artificial intelligence and Machine Learning. Thanks to sophisticated APIs for analytics and data-driven decision-making tools, eCommerce stores can be more equipped for decision making and strategy. dJAX handles exporting the eCommerce data to Google BigQuery and it can be also be visualized in Data Studio.
API built for specific features and functions keeping with the diverse customer needs in digital environments can help to incorporate a lot of customisation options as required by the particular store. Instead of building features from scratch, an eCommerce store simply can opt for the needful APIs and give a boost to the custom look by integration with that particular API based on the need of business.
Third-party APIs integrated into the eCommerce stores for various features and functions actually helps developers from various backgrounds collaborate for creating modular solutions and making them available for different industry-specific applications.
Synchronise data such as orders, customers, products, custom objects to and from the database, ERP, CRM and marketing platforms. Graphically map Shopify data to any other data format, also the data can be imported and handled with Google BigQuery and visualised in Data Studio. Automate data exchange between the eCommerce platform and third-party APIs through Webhooks; Sync data with Xero, Salesforce, QuickBooks, Sage One or FreshBooks and also with on-premise applications or databases via Secure Agent.
How Shopify Integrations Work
There are five key integration points available with the platform for customized solutions. In most cases, you will end up using a combination of them to achieve the desired outcome.
Shopify API
This is the key integration point that allows to access all data within a store and create or modify a restricted set of data, and in 99% of the backend, integrations will be the core of the solution. The Shopify API is RESTful – which means that most other systems are able to communicate easily with the Shopify API.
Webhooks
These are real-time notifications that can be sent from the to external systems to notify that an action has occurred e.g. a new order has been made, or a new customer been created. This is a very effective mechanism for real-time updates e.g. executing real-time order fulfilment or keeping customer data up to date in an external CRM.
Shopify JS Buy SDK
This is a relatively new library that allows embedding the store on another website e.g. WordPress blog. The WordPress Shopify plugin that has been released within the last couple of weeks uses this SDK. Previously, the alternative to this was to redirect back to Shopify using the cart and line item properties.
Shopify Mobile Buy SDK
This is similar to the JS SDK in terms of functionality and is available natively for both iOS and Android. Do any mobile integration with Shopify from a user perspective this is the library to use.
Hosted Payment SDK
This integration allows to use own hosted payment page and gateway to accept payments from customers, which is useful if you are using a gateway that has not been included into the current Shopify platform.
Shopify API by dJAX -Real-Time Usecases
Third-Party Logistics Integration
- Order notifications are pushed via webhooks from Shopify to the custom web app
- These order notifications are stored in the custom web app database.
- These order notifications are stored in the custom web app database.
- Tracking numbers and order updates are pulled back by the custom web app and stored in the database.
- These order updates are pushed back to Shopify via the Shopify API.
- Old orders are cleaned out by the system on a regular basis.
This integration reduces manual processing time and human error, and at volumes of hundreds or thousands of orders per day can be a very effective time saver for online store and improve customer service levels.
Custom Pricing
This is a more unique piece dJAX did a few years ago to integrate the recurring payment gateway with a paid annual membership, and then updating prices of products in the store based on the membership level purchased (i.e. pricing tiers).
- The user selects a specific membership level to purchase. The user is redirected to the recurring payment gateway page to complete the purchase.
- A webhook from the recurring payment gateway is sent to the custom web app.
- The custom web app updates the customer record in Shopify via the API with a meta field denoting their membership level. The custom web app continues to listen for update webhooks from the recurring payment gateway to update the customer record accordingly.
- Modifications were made to the theme to display different priced variants for each tier of the customer.
SMS Marketing
This is a scenario similar to the third-party logistics integration. This workflow can be used to follow up customers that may want to repurchase from you and is ideal for selling products that can be continually reused without requiring significant variation (e.g. nappies, washing powder or other consumable products).
- Order notifications are pushed via webhooks from Shopify to the custom web app.
- These order notifications are stored in the custom web app database.
- On a regular basis, the custom web app pushes these to an SMS gateway like
- Responses are then pulled back and updates are pushed to the orders in the Shopify system. Depending on the workflow of the store, these can be created as new orders and sent for rebilling, or updates to older orders and then allowance for manual recapturing. In the ideal situation, a solution in place that allows for variable ongoing billing, however, this is a much more complex solution generally beyond the reach of most Shopify stores.